Topics in e-commerce theses

 

         Topics in e-commerce theses 

Prof. Geibel supervises theses on e-commerce themes in the Business Administration, Media Management, Logistics, and Entrepreneurship degree programs at Fresenius University of Applied Sciences.
Simply use the comment mechanism at the bottom of this post or send an email if you'd want some non-binding guidance on the themes listed here, how to pick a topic, or how to write a thesis.
At the end of the post, you'll find a summary of the supervisory procedure. 

 

 

 Thesis writing can also be done in collaboration with businesses.
Companies can propose their topic and appoint a company representative to serve as the thesis' second supervisor.
Prof. Geibel has a lot of experience with this setup and is delighted to connect businesses and students.
This article provides an overview of topics that have already been worked on as well as suggestions for future topics.
Requests for these should be sent

The following list of prospective thesis topics may be inspiring for students as well as companies looking for a topic to work on as part of a thesis: 

The following are some ideas for thesis topics:

The transformation of a stationary business into a digital store

In an era of expanding Amazon dominance, competitive strategies are more important than ever.

E-commerce logistics algorithms

Electronic commerce and the population's supply

In electronic commerce, voice control is used.

Mobile commerce success factors

E-commerce programmatic advertising

E-commerce breakthroughs

Customer centricity is an e-commerce success factor

E-commerce data-driven marketing

Economies of scale as a source of e-commerce growth

Methods for assessing online stores

E-commerce logistics automation

An examination of the company's business model and competitive strategy...
(examples include Amazon, Zalando, Zooplus, Media Markt/Saturn, and others)

Analysis of the e-commerce business's potential, taking into account product, industry, and value creation

In the European Union's internal market, e-commerce is becoming increasingly popular. 

E-commerce internationalization strategies

E-cognitive-psychological commerce's foundations

Methods for lowering the rate of e-commerce returns

Methods for enhancing e-commerce sustainability

E-commerce with augmented reality

Development of a same-day delivery service success elements

eFood: Factors to Consider When Starting an Online Food Retailing Business

Potential analysis of eLearning platforms and online universities in eLearning

In e-commerce, there are competition issues.

Artificial intelligence (AI) and it is potential in e-commerce

The employment of robotics in the logistics of shipping

Virtual reality has the potential to be used in e-commerce. 

The following thesis topics provide a quick summary of the previous semester's themes to aid in topic development. 

Topics for final theses that have been developed:

Rewe Digital and Amazon Fresh compete in online food retailing in Germany, according to a market and competitive analysis.

Potential Analysis for the Use of Digital Technologies in the Digitization of Stationary Food Retailing

Empirical Analysis and Case Study of Online Marketing in the Italian Tourism Industry

Amazon's Business Model and Customer Loyalty Strategies Examined

Benchmarking Study of Zalando and About You's Mobile Shopping Sites' Optimization Levels
E-Health Opportunities and Challenges as a result of Digital Transformation

Opportunities and challenges in the development of mobile platforms as a car manufacturer transform into a mobility provider

How do dynamic advertising technologies affect the marketing culture of an online marketing business in transition?

Brand communities are critical for (online) brand management.
Using specific instances, discuss the advantages of Facebook Fan Pages.
Potential social media channel study about customer retention performance.
Artificial intelligence (AI) and it's potential in e-commerce

An examination of internet furniture retailing in Germany at the moment.

In e-commerce, there are external repercussions.

Using the textile sector as an example, the digital future of stationary trade – potentials and advantage tactics in competition with online trade

Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing using the example of fashion bloggers Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing using the example of fashion bloggers

An examination of internet furniture retailing in Germany at the moment.

A/B effect analysis of varied email contents for market segmentation in e-commerce 

Gender Commerce — Differences in online shopping behavior between men and women.

An examination of the online sale of drugstore items in Germany, with a focus on logistical issues.

In e-commerce, target group segmentation is important.

E-commerce and social media

E-commerce sales finance

E-commerce competitive strategy

The rise and fall of social media networks

Problems with mobile payment acceptance

In e-commerce, key figure systems are used.

Modern online store systems are compared and evaluated based on their requirements.

Financial transaction design as an e-commerce success factor

The struggle for the mobile Internet - an industrial economic examination of Google, Microsoft, and Apple's competing strategies

Mobile marketing's chances of success

Social media success elements for non-governmental organizations

Potential for mobile payment systems to succeed in the German market

Storytelling in brand communication – actionable techniques and recommendations based on customer participation

Augmented reality as a mobile commerce success factor?
Opportunities, constraints, and dangers

Attribution modeling opportunities and limitations for targeted customer interactions in social media touchpoints

Creation of a concept for incorporating location-based services into the hospitality industry's marketing strategy

Long-tail e-commerce content marketing — developing a marketing and communication strategy for an online store

Theses that have been published include:

Find out more about our alumni's successful theses:


The Importance of AI in Online Marketing - A Critical Analysis of the Promotional Opportunities and Challenges

In autonomous driving passenger automobiles, blockchain and alternative technologies are being used.

Digitalization's impact on the real estate business – difficulties and prospects for bettering the user experience

The Impact of Digital Transformation on Change Management – A Critical Examination of Current Concepts in the Consulting Industry Evaluating Intrapreneurship in Corporate Innovations – A Comparison of Scale-ups and Large Corporations

Future Mobility Concepts: A Critical Analysis of the Automotive Industry's Impact on Digitalization

Using Amazon as an example of online retail sustainability

Examining a digital sales platform critically – potential and risks for CRM

Supervision procedure for final theses

The following approach for the supervision of theses has been established based on the experience of numerous successful theses:


To narrow down the topic, the first contact and consultation are required.

The topic was chosen.

A literature review or empirical content

Connection to academic and professional objectives

The first and second supervisors are chosen.

The student must register his or her thesis.

The outline is being prepared and discussed.

Students are responsible for preparing their thesis.

The students' theses are due to be submitted.

Examiners' assessment of the thesis

The outcomes of the thesis may be published.